In the summer of 2001, we decided to make Nova a part of our lives. Our boys were still in diapers when we took on the challenge of providing natural toys and crafts for children across the country. While the diapers are a distant memory for us, our enthusiasm for these toys hasn't waned. Every year brings new discoveries we are delighted to share with you. We are continually struck by how fortunate we are to have created a community around our core mission of providing wholesome products that encourage every child's individual and beautiful spirit to flourish. To ensure we're fulfilling our mission, these are the principles we use to select products, support our employees, collaborate with suppliers and run Nova as sustainably as possible:

  • Inspire creativity by sparking the imaginations of children and adults with materials that allow them to learn and grow together.
  • Connect communities by bringing people together to play, create and explore in families, neighborhoods and across the globe.
  • Practice sustainability by working with small businesses and artisans to supply families with heirloom quality, non-disposable toys that support healthy lifestyles in balance with the environment.

If you have any questions or comments, please let us know by emailing us at support@novanatural.com.

Thank you for taking a little time to look around our website! We’re happy you’re here!

Susan and the Nova Team